I hate "online-firsts." First tweet, first comment, first post, you name it. I want whatever I say to set the premise for all that will follow. So as I sit here beginning a blog about 'media' news for my media planning course at Emerson, I don't want to link to the usual mashable story (but don't get me wrong, plenty of mashable links will be featured on this blog), but rather something a bit more playful.
A big part of media is advertising, thus my first post features one of my favorite advertisements: a baby walking with swag in his new jean diapers. But why is this commercial so successful? Babies are, in my opinion, one of the most difficult target audiences because they don't have the ability to purchase what they need or want. The baby is simply the consumer,
while the parent is the actual customer.
Yet this commercial successfully made me, not a parent or a baby, want to have a little rug rat of my own just so I could dress him in these adorable jean diapers. Well done Huggies.